Senior Art Director leading creative teams to create brand identities, 360° campaigns and motion-led experiences for premium brands. I combine strategy, storytelling and hands-on production to shape clear, memorable creative work.
15+
years of creative experience
360°
Integrated campaign direction
BRAND
Branding & brand platforms
LEAD
Creative team leadership & mentoring
CRAFT
Design, production & final delivery
VISION
From concept to creative direction
Trusted by iconic brand
Mercedes-AMG F1✦PlayStation✦Harley-Davidson✦Sid Lee✦Ville de Montréal✦Royal LePage✦Fruidoraix✦Mercedes-AMG F1✦PlayStation✦Harley-Davidson✦Sid Lee✦Ville de Montréal✦Royal LePage✦Fruidoraix✦
Selected experience
2013 — 2026SEP — MAR
Creative DirectorFull time
Confiserie Fruidoraix — France
Global creative strategy, retail & merchandising, product storytelling, branded Shopify store, viral campaigns and generative AI workflows.
2023JAN-SEP
Art DirectorFreelance
Sid Lee — Canada
Creative direction of 360° campaigns for national and international accounts, retail activations and brand experiences.
2023
Lead communication & designFull time
Royal Le Page — Canada
Professional real estate photography, visual direction for listings, photo editing, brand consistency, property showcasing and marketing content optimization.
2023
IllustratorFreelance
PlayStation — Canada
Controller illustration inspired by Ghost of Yōtei Limited Edition, adapted for streamers live and on social media.
2023
Street Artist Freelance
Ville de Montréal — Canada
Public-space mural: large-scale art direction, artistic site management, legibility and long-distance impact.
2017
PhotographerFreelance
Mercedes-AMG F1 — Mexico
400+ exclusive backstage images, in collaboration with media and communication teams.
2017— 2018SEP — JAN
Filmmaker & Motion DesignerFreelance
Dan B, Starred Chef — Ventabren
Cinematic video campaign and narrative universe around the restaurant's culinary experience.
2016
IllustratorFreelance
Harley-Davidson — France
Limited-edition merchandising illustrations and a promo film aligned with the brand DNA.
